Pay Per Click Marketing

Pay Per Click (PPC) Management Services – Pay per click marketing is a great way to quickly get your website in front of your potential customers. Skillfully handled PPC search engine marketing placement can save you lots of money and drastically increase your return on your marketing investment.Blacksmith Internet Marketing’s pay per click management professionals will strategically manage your campaign so your message reaches the largest audience possible. Pay per click, SEO and other search marketing strategies complement each other to generate revenue before and after you establish natural search engine rankings. This powerful blend of marketing services can help you build a strong customer base.

Keyword Research:
The first step in SEO, PPC and other search marketing strategies is to identify the best possible keywords that your target audience is using to find the products or services you offer. Proper keyword research is critical to online success. Blacksmith Internet Marketing’s pay per click services help you choose the right keywords that will help convert your website visitors into customers. Blacksmith Internet Marketing’s approach will help determine keyword efficiencies and allow for optimization and increased testing opportunities.

Competitive Analysis:
Working with Blacksmith Internet Marketing in competitive analysis you will learn who is targeting your desired keywords and how many companies are competing for the same traffic and what your competition is doing. We will then see if there are missing opportunities on which you can capitalize?

Analytics:
We can make the most of your pay per click optimization campaign by closely studying website analytics and then making the appropriate changes. We do this by studying the relevant metrics and data related to the site to determine keyword performance. We provide the initial setup and then offer professional consultation and recommendations on how to improve your paid search marketing campaign.

Sponsored Search Ads:
Pay-per-click advertisements are the sponsored links that appear above or to the right of the natural search results. PPC can create immediate online visibility. This type of campaign must be handled carefully and our marketing experts will help you set up and manage a cost-effective strategy for a profitable return on your investment. We can also effectively combine SEO, PPC and other strategies to further increase your exposure and sales.

Bidding:
As keywords are tested, appropriate bid levels will be established. Bid levels will be determined for each keyword according to performance. This will ensure budget dollars are spent efficiently. Regular optimizations of keywords and ad text will help save dollars and allow for increased bids on top performing keywords and the testing of new keywords and initiatives.